2014-04-22

First Tier City Real Estate Prices Slip; Guangzhou Land Auction Weak; Beijing Home Prices and Sales Volume Drop

These numbers are volatile week to week.

In Guangzhou, developers only paid a premium of 1.4% on the "star plots" at a recent government land auction. In Beijing, prices and volume have been sliding for 11 straight weeks.

Tier urban land market is now cooling Guangzhou star plots premium rate of 1.4%
Yesterday (April 21) afternoon, Tianhe Oil gas plant "jumbo" residential plots official auction, although before the transfer of land to get a number of large public statements concern housing prices, but only after three rounds of bidding will quickly deal , 1.4% premium over the past year in Guangzhou most "cold" star class residential plots.

Number of research institutions statistical report shows that a quarter of the land market is extremely strong first-tier cities, the land premium is hitting record highs over the same period. But several industry experts told the " Daily Economic News "reporter, said developer funding chain increasingly tense, get to a warm fall or first-tier cities will drive the boom of the land market peaked, or are holistic national land market cool.

Guangzhou Star homestead started selling cold

Learned that the transfer of the oil-gas plant site is located in the eastern part of the Olympic Sports Center, Tianhe District, land area of ​​295,900 square meters, construction area of ​​not more than 606,500 square meters, Guangzhou center in recent years, a rare six districts "giant No tyrants "residential land.

"Daily Economic News" reporter found that the Milky oil gas plant listing to sell the land was in 2011, when the starting price of only 5,850 yuan / square meter, then abort the transfer of land. Three years later re-listed, Tianhe Oil gas plant plots starting price soared to 10,000 yuan / square meter, the total price of the auction up to 6.065 billion yuan. Before the auction, including R & F Properties, Agile Property, Yuexiu Property had a history such as large housing prices in Guangzhou revealed the interested in plots.

However, in the auction held yesterday, only by the Street and Poly Real Estate consortium and the Guangzhou City Investment consortium consisting of Pearl River Industrial Group and participate in the auction, after just three placards, less than five minutes of bidding time, Tianhe Oil gas plant plots to 6.15 billion yuan by the Guangzhou City investment consortium won the premium rate was 1.4%, the floor price of 10,140 yuan / square meter.

"In the center of the six areas of residential land to sell less rare cases, the results of this auction is really surprising," Huang Tao, general manager of the Central Plains real estate projects, told reporters that the transfer of the oil-gas plant plots only location well, the project is large enough body mass, surrounding the current level of new home price reached 24,000 yuan / square meter, the industry is expected floor price will eventually reach 15,000 to 20,000 yuan / square meter, but the final price only succeed million .

In fact, just two months ago, six districts of Guangzhou, the largest center "redevelopment" project - Guangzhou Iron and Steel Town on February 21 officially transfer, Vanke, Poly and other 15 well-known enterprises to participate in the auction room, five to block successive refresh area land records, the premium rate is between 38% to 66%, some close to the surrounding land transaction price of commercial housing in the sale price.

Huang Tao seems, the same as the center of high-quality residential land in six districts of Tianhe Oil and gas plant plots GISE Metro eventually a "hot and cold" auction results, with the market turning signs are not unrelated.

Statistics show that in the first quarter of this year, the Guangzhou city's total net signed 16,194 primary residential units, fell 40 percent year on year, the total turnover of the area of ​​1.846 million square meters, up 42.5 percent drop.

"In the first quarter just ended, the overall turnover of the Guangzhou property market remains in the doldrums, March did not appear the industry expected a rebound, leading developers become more cautious on the outlook judgment; addition, banks continued to tighten credit, mortgage and no sign of relaxation Guangzhou first mortgage interest rates go up almost across the board, lending more time up to six months, which caused great pressure on developers funding chain, so even if favorable conditions for land, developers would not easily start, "Huang Tao said.

Tier urban land market or cooling

Since the New Year, continued to intensify land market differentiation, first-tier cities in the land market is extremely strong, but the second and third tier cities, but even more significant cooling trend.

According to CRIC research report shows that in 2014 the focus of the first quarter of 90 cities monitored business land area of ​​183.09 million square meters building turnover, down 11%, but the land transaction price reached 2,594 yuan / square meter, up sharply increased 36%, the amount of 474.9 billion yuan of land transfer, an increase of 21%.

CRIC Research Center Manager Yang Kewei believes that a quarter of the size of the reduction in land transaction, partly because the government controls the supply of land market supply dropped significantly, on the other hand companies to cover short positions after the last round after landbank relatively abundant attitude to take to become more rational. However, due to the beginning of the urban land market hot line, north of Guangzhou-Shenzhen New Year launch more quality land, touted by enterprises, resulting in average land prices rising fast.

According to Centaline research statistics show that as of April 20 this year, the four first-tier cities of Guangzhou-Shenzhen northward land premium of up to 211.726 billion yuan, 105.995 billion yuan in 2013 year on year rate of increase up to 100% over the same period, a record high. At the same time, second and third tier cities in the land market noticeable signs of cooling, Keer Rui research data show that a quarter of this year focus on second-tier cities land area of ​​117.87 million square meters turnover, down 10%, four-tier cities deal area of ​​only 49.06 million square meters, representing a decline of 21%.

But the concern is sought after by developers tier urban land market peaked fever may also occur momentum. YANG Division that since part of the first-tier cities originally planned at the end of last year, has delayed the launch of high-quality land into the market early, resulting in the emergence of a number of astronomical beginning of the king appeared, along with the completion of these high-quality land transfer, land market tier cities The boom will also appear rational to fall, block differentiation in different regions will also be intensified.

Centaline Research Department statistics show that four months early, the national total of 54 major cities housing signing 121,700 units, representing a reduction from 28%. Among them, the first-tier cities combined turnover of 14,281 units, representing a decrease of 25%, the market traded in the doldrums.

"While in the long run, first-tier cities are still the focus of competing developers, but with the pad down payment and other promotions are emerging, including Guangzhou, including some first-tier cities gradually emerged market adjustment pressures, prompting developers to switch from the previous optimism To be cautious, drive cool tier urban land markets, land markets in different regions more heat will be a big difference, "Huang Tao said.

Beijing housing prices continued to decline last week, down 9% qoq hit 11-month low
since the first quarter, much of the property market downturn in volume, prices down rhythm. Into April, the market volume is still no significant change. According to statistics estate agency last week, the Beijing property market volume and price continue to fall, the price dropped significantly even Jin Yicheng chain, since February this year for 11 weeks traded price.

Since entering in April, the Beijing property market has been in a state of continuous decline. According to the Beijing Municipal Construction Committee and Asian high statistics show that the third week of April, Beijing commercial housing prices continued volume down, volume is 1035 units, closing an area 110,300 square meters, the transaction sets, although the transaction size and the ring week flat, but the transaction price is only 24,789 yuan / square meter, a significant decline of 9%, which is not only since the beginning of April the weekly auction prices fell for the third consecutive week, also set a Feb. 11 consecutive weeks since the lowest turnover price.

According to the chain of home real estate data show that the third week of April, the average price of commercial housing turnover Beijing pure 2.5 million or less accounted for 73.34% of turnover, compared with last week, an increase of about 7 percentage points. See the actual transaction price from the project this week, prices of high-volume low-cost basic belong just to be real estate, such as Xi Yue [ News Price apartment review ] in the spring, the first [ Introduction News ] · New Wyatt are, Temple integrate good Court transaction price at around 2.1-2.2 yuan / square meter, Vanke happy exchange [ News Price apartment review ] and the first city Driveway Bay [ News Price apartment Review ] transaction price is only 13,000 yuan / square meters.

In this regard, the deputy general manager of Asia-Hao Ren Qixin institutions, 3,4 month, Beijing in owner-occupied housing under the pressure of competition, housing prices ran to grab mentality became clear, just to be highlighted in the project with a significant increase in the supply of low-expected opening of two aspects, but the market has shown a turnover of more and more obvious double down the volume and price trend.

It is understood that the past one quarter, and more property trading volume fell. According to the China Index Research Institute data show that in 2014 a quarter of residential turnover dropped significantly over last year, 50 representatives of urban residential average monthly turnover of 20.22 million square meters, down 18%. Which in March, driven by increased marketing and seasonal recovery disk volume and other factors, market demand has been released, 50 representatives of urban residential turnover rose to 22.31 million square meters, but the higher base last year in March, up a decline of 29%.

According BEIJING real estate channel understood Hangzhou and other cities in part due to the impact of real estate prices, home buyers into a wait state. Developers in order to promote sales, have lower prices, cheap opened, and in the just-concluded Beijing spring exhibitions will be on many domestic programs are given discounts, special offers and even housing prices lower profile Sellers evident.

Chinese Academy of Social Sciences Institute of Urban Development and former director Feng Shui Niu BEIJING real estate channel in an interview with reporters that the current property market does appear to volume and price changes, but is a normal phenomenon, the current supply and demand fundamentals of China's real estate is no fundamental happen changes.

For the next period of time Beijing house prices changes, Ren Qixin believes that the downward trend in prices particularly prominent in April, on the one hand and the recent listings just need to occupy the main supply market, high-end project brief truce related. On the other hand, is derived from the buyers just need to have entered, the sharp drop in demand for stage blowout and supply accelerate accelerated reversal of the current market supply and demand, prices down appears.

"At the same time in the second half, the project will be a large number of owner-occupied housing market and the gradual formation of the actual transaction, will be greatly pulled down the average price of commercial housing turnover, so the long-term trend, this year downward trend in prices or transaction will become more apparent." Ren Qixin said

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