This ad is good at capturing the negative social mood in the beginning and then turning it into an optimistic message. Just because the social mood is negative doesn't mean optimism won't sell, it just has to be cognizant of the mood.
4th Look at Local Housing Markets in March; California Home Sales Down 4.4%
YoY in March
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Today, in the Calculated Risk Real Estate Newsletter: 4th Look at Local
Housing Markets in March; California Home Sales Down 4.4% YoY in March
A brief exce...
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