2010-07-27

Interesting talk on choice



H/T Kevin Depew. He comments,
Challenging number two is perfectly consistent with deflation as a cultural phenomenon that is now appearing as an economic phenomenon. Socionomics and the shift in social mood actually impact the studies findings, creating a negative view of choice as problematic. How can this possible be? Isn't science rigorous and objective? Consider the irony that choice actually plays a significant role in which studies to pursue? As well, consider that the paramaters of the study, as Iyengar observes, also play a role in what the results will be since Americans are "trained" to cope with choices, even artificial choices. "The value of choice depends on our ability to perceive differences between the options," she says. "Americans spend their whole lives playing 'spot the difference'."

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