Socionomics Anecdote of the Day

U.S. imports of Heineken are way off this year and continued to fall in May—and that's compared to 2008 when sales dropped as well. Consumers are shunning brands that smack of upscale and prefer the lower end of the market. What's interesting is that the drop in Heineken sales is similar to the drop in brands that rely on sales in restaurants and pubs, a result of people eating-out less often.

Here's an older article covering April 2009 beer imports.